We are aiming to raise a grand total of £100,000 through The Big Story that feeds into our summer appeal. This sounds like a lot (it is!) but we believe that it is achievable and we need to continue to aim really high. Here’s how it works: From late-March until the middle of May we will be approaching charitable Foundations and major donors inviting them to make pledges totalling £50,000. The idea is that this can become a special fund that will match the first £50,000 in public donations (including Big Story sponsorship). So, £25 in sponsorship automatically doubles up to £50!
The funds raised will be allocated proportionately as follows